Frequently asked questions
Our Roundtables and Unconferences brings together senior B2B marketing decision-makers – typically CMOs, Heads, VPs, Directors, and Senior Managers across Field, Event, Partner, and Demand Generation marketing.
Summit audiences vary by focus area – CX, Emerging Tech, Sustainability, and more – but always consist of senior decision-makers shaping strategy within that sector.
All attendees are invited based on role relevance and shared challenges, not job titles alone.
BF Roundtables put 8–12 senior marketers around one hot topic to spark new ideas, crack real problems, and leave with a plan – and a network you’ll actually use.
BF UnConferences are our signature marketing conferences. Like roundtables on a larger scale, they bring together 50–70 marketing leaders for conversation-led panels and workshops focused on innovation, real-world marketing challenges, and networking.
BF Summits bring together 100–120 senior decision-makers around key sectors like Emerging Tech, CX, and Sustainability. They feature curated sessions designed to spark strategic thinking and collaboration.
Due to their size and impact, Summits and UnConferences are open to select sponsorships that add value to the conversation. Roundtables are non-sponsorable due to their intimate nature – they’re designed purely for peer-to-peer discussion, not brand participation.
Pre-event: If you’re on a panel you’ll speak with other panelists (who are also attendees) to discuss your topic. You’ll get detailed buyer profiles of all registered, vetted attendees 24 hours before the event. You will also get a list of attendees who have requested a 1:1 meeting with you.
Post-event: We provide an updated list post-event, including no-shows and last-minute additions. You’ll also receive detailed attendee insights, session engagement notes, and key takeaways from discussions to help inform follow-up. We also offer support on next steps, including outreach strategies and content creation.
We encourage every participant to come ready to share and engage. Remember, these aren’t events where you sit back – they’re conversation-driven. Bring a challenge, current initiative, or success story to spark discussion and help others do the same. The more open you are, the more value you’ll take from the room.
Topics are driven by our own market research and prospect insight, ensuring every discussion reflects what senior decision-makters and influencers are actually prioritizing.
For Summits and UnConferences, sponsors can help shape or contribute to themes that align with their expertise – always within the spirit of focusing on the needs of attendees.
We run a mix of in-person and virtual Roundtables, allowing marketers from around the world to take part. Summits and UnConferences are always in-person, hosted in key cities across our global network.
Roundtables are regular, single-topic sessions. Summits and UnConferences take place once a year in major hubs to convene senior leaders for high-impact conversations.
