Virtual Chocolate Tasting

Sync or Sink: ACHIEVING SALES AND FIELD MARKETING ALIGNMENT IN 2026

Most event programs don’t fail after the room – they fail in how sales and marketing are aligned before it. This interactive session is designed to address that gap.

This event is full!

But don’t worry, we’re hosting another one on June 12th – same topic and format.

Click below to register.

Why is this event different?

This is a guided virtual chocolate tasting, led by an expert chocolatier – paired with a closed-door discussion on sales and field marketing alignment.

No fillers. No presentations. No sales pitches.

Just open, honest conversation on how to better align your sales and marketing teams, and improve your field marketing strategy.

Before you join

Want to pressure-test your field marketing strategy before joining? Take our short 2-minute assessment below.

Discover:

  • Where your strategy is mis-aligned
  • Where is the pipeline being lost
  • What to fix first

We’ll then build the discussion around these patterns – so you get the most value out of joining.

B2B Event Strategy Roadmap

Checklist

This is not a test; it’s a prioritization tool.

  • 1
    ICP Clarity & relevance
  • 2
    Value exchange
  • 3
    Conversation-first design
  • 4
    Format & scale discipline
  • 5
    Sales alignment
  • 6
    Conversion intentionality
  • 7
    Logistics execution
  • Summary Assessment

ICP Clarity & relevance

Yes | Partially | No
We have reviewed deals closed in the last 12–24 months to validate our ICP
Sales agrees on which industries and company profiles convert best
Our firmographic filters are evidence-based, not legacy assumptions
Target titles align with actual buyers, not just event attendees
We speak directly with people who resemble our ICP
Event topics map clearly to current ICP pain points

Agenda

01

Where alignment breaks before the event even starts

Why most issues are set long before the first invite

02

What sales actually needs – and rarely gets

Aligning on accounts, outcomes, and next steps

03

Audience quality vs pressure to scale

Why ICP drift quietly kills conversion

04

What needs to happen inside the room

Turning attendance into real buying conversations

05

What’s working now

 Patterns from enterprise teams getting this right

Hosts and Solution experts

Mitch Speers

Mitch Speers

Chief Revenue Officer & Co-Founder at BuyerForesight™

Joe 1

Joe Fontana

Chief Growth Officer at BuyerForesight™

Who is this event for?

If you’re accountable for pipeline, you’ll want to take part.

Call us

Email us

grow@buyerforesight.com