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Virtual Chocolate Tasting

Sync or Sink: ACHIEVING SALES AND FIELD MARKETING ALIGNMENT IN 2026

  • June 12th, 2026
  • 1:00 PM EST/ 10 AM PST
Most event programs don’t fail after the room – they fail in how sales and marketing are aligned before it. This interactive session was designed to address that gap.

The event has concluded successfully.

The Event Recap Document
will be available soon.

Why was this event different?

This was a guided virtual chocolate tasting, led by an expert chocolatier – paired with a closed-door discussion on sales and field marketing alignment.

No fillers. No presentations. No sales pitches.

Just open, honest conversation on how to better align your sales and marketing teams, and improve your field marketing strategy.

Take an assessment

Want to pressure-test your field marketing strategy? Take our short 2-minute assessment below.

Take the Event-led Pipeline Assessment

Discover:

  • Where your strategy is mis-aligned
  • Where is the pipeline being lost
  • What to fix first
We’ll then build the discussion around these patterns – so you get the most value out of our future events.

B2B Event Strategy Roadmap

Checklist

This is not a test; it’s a prioritization tool.

  • 1
    ICP Clarity & relevance
  • 2
    Value exchange
  • 3
    Conversation-first design
  • 4
    Format & scale discipline
  • 5
    Sales alignment
  • 6
    Conversion intentionality
  • 7
    Logistics execution
  • ✓
    Summary Assessment

ICP Clarity & relevance

Yes | Partially | No
We have reviewed deals closed in the last 12–24 months to validate our ICP
Sales agrees on which industries and company profiles convert best
Our firmographic filters are evidence-based, not legacy assumptions
Target titles align with actual buyers, not just event attendees
We speak directly with people who resemble our ICP
Event topics map clearly to current ICP pain points

This assessment doesn’t judge performance. It highlights where risk is most likely being introduced into your event-led pipeline.

Agenda

01

Where alignment breaks before the event even starts

Why most issues are set long before the first invite

02

What sales actually needs – and rarely gets

Aligning on accounts, outcomes, and next steps

03

Audience quality vs pressure to scale

Why ICP drift quietly kills conversion

04

What needs to happen inside the room

Turning attendance into real buying conversations

05

What’s working now

 Patterns from enterprise teams getting this right

Hosts and Solution experts

Mitch Speers

Mitch Speers

Chief Revenue Officer & Co-Founder at BuyerForesight™

Joe 1

Joe Fontana

Chief Growth Officer at BuyerForesight™

Who was this event for?

  • Heads of Field Marketing / Regional Marketing
  • Sales and Marketing Leaders focused on GTM execution
  • CMOs, CROs, and Revenue Operations leaders
  • And all marketing decision-makers who have buying authority for their organization
This event was for individuals accountable for the pipeline.

Call us

+1 347-578-0339

Email us

grow@buyerforesight.com