6th CX SUMMIT: THAILAND 2026

6^th CX SUMMIT: THAILAND 2026

Powering CX, Service, and Technology Leadership

26^th March 2026 | Mandarin Oriental Bangkok

Thailand’s experience economy is accelerating. The CX BPO market is projected to reach USD 4.21B by 2033 with a 12.6% CAGR (2025–2033), propelled by shifting consumer behavior and the government’s Thailand 4.0 digital agenda.

The 6^th CX Summit: Thailand 2026 brought together CX and BPO leaders for an exclusive deep dive into the future of customer experience.

Event concluded successfully.

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Our title sponsor

Key themes

AI and

empathy

Personalization

at scale

Omni channel

excellence

Strong brand

loyalty

The future of

work in CX

AI and empathy

Personalization at scale

Omni channel excellence

Strong brand loyalty

The future of work in CX

Speakers at this summit

Anupong Tasaduak

CEO, SCALE

Teeraphol Ambhai

Adjunct Lecturer
at University of the Thai Chamber of Commerce

Nikita Katyal

Head of Analytics and AI
at Central Retail

Geert Warlop

Chief Data Officer
BTS Group Thailand
at BTS Group Holdings
Public Company Limited

Nina Nichkamol Songvisit

Head of Strategy and
Transformation (CEO Office)
at Central Department Store Group

Dr. Chatchai Arthur Yachantha

Executive Vice President of Operations
at Tokio Marine Life Thailand

E. Sercan Kılıç

Head of Customer Care
at Arcelik Hitachi Home Appliances

Rajan Khurana

VP & General Manager – Operations
at lebua Hotels & Resorts

Sarang Shah

Head of Sales, Webex Customer Experience India & ASEAN at Cisco

Pattarakit Saingarm

Assistant Vice President, Enterprise Data & AI Strategy
at KASIKORNBANK

Dr Pratt Hetrakul

Chief Strategy Officer at MoveFast

Snippets from the summit

Testimonials from past events

Field Marketing Manager, Adobe

“The CX Summit is where vendors and practitioners discuss the future of CX, and definitely felt like a space we needed to be present. We want to continue working with the BuyerForesight™ team, they have been super amazing and we look
forward to a continued partnership”
Senior SMB Account Executive, Zendesk

“Because of the strategic partnership with BuyerForesight™, it is very good for us to do the networking here and hear the local voices, gather information to our company and strategize how to penetrate this market. This is a win-win situation”
Customer Success & Product Support Leader and Vice President, Genesys

“This event is all about having like-minded people, and at the same time, really look at what is the future of customer experience. We have different organizations coming together, it is a good opportunity for us to understand where we are now and where we could be in the future. Look forward to our future events together.”
Member, CX Society of the Philippines

“The roundtable discussions were engaging. A lot of productive actionable items added to my checklist which I'm excited to work on and implement.”
Director - Cargo Customer Service and Reservations, Cebu Air

“Excellent service team in putting together the event despite the slight delay of participants due to heavy rains and traffic in the morning. Good line-up of speakers and topics are very relevant. Keep up the good work.”
Marketing Solutions Lead, MetroMart Technologies

“It is relevant and good that you've brought industry experts. I like how the speaker from PLDT and from the CX Society shared great scenarios and learning to the audience. Very engaging speakers. I would love to be invited for future events about retail, branding, ecommerce and omnichannel soon.”

Field Marketing Manager, Adobe

“The CX Summit is where vendors and practitioners discuss the future of CX, and definitely felt like a space we needed to be present. We want to continue working with the BuyerForesight™ team, they have been super amazing and we look forward to a continued partnership”

Senior SMB Account Executive, Zendesk

“Because of the strategic partnership with BuyerForesight™, it is very good for us to do the networking here and hear the local voices, gather information to our company and strategize how to penetrate this market. This is a win-win situation”

Customer Success & Product Support Leader and Vice President, Genesys

“This event is all about having like-minded people, and at the same time, really look at what is the future of customer experience. We have different organizations coming together, it is a good opportunity for us to understand where we are now and where we could be in the future. Look forward to our future events together.”

Member, CX Society of the Philippines

“The roundtable discussions were engaging. A lot of productive actionable items added to my checklist which I’m excited to work on and implement.”

Director – Cargo Customer Service and Reservations, Cebu Air

“Excellent service team in putting together the event despite the slight delay of participants due to heavy rains and traffic in the morning. Good line-up of speakers and topics are very relevant. Keep up the good work.”

Marketing Solutions Lead, MetroMart Technologies

“It is relevant and good that you’ve brought industry experts. I like how the speaker from PLDT and from the CX Society shared great scenarios and learning to the audience. Very engaging speakers. I would love to be invited for future events about retail, branding, ecommerce and omnichannel soon.”

Download the prospectus for more details.

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