Contact us
Contact us

Virtual Chocolate Tasting

CHOCOLATE & CONVERSION: EVENT MARKETING UNPACKED

  • 10th June 2026
  • 1 PM CET / 12 PM BST

A relaxed virtual chocolate tasting for senior B2B tech marketers to connect, share ideas, and talk openly about what is working – and what is getting harder – across event and field marketing.

It wasn’t a webinar. It was a relaxed (and delicious) discussion with fellow marketers facing similar pressures, priorities, and expectations.

The event has concluded successfully.

The Event Recap Document
will be available soon.

Why was this event different?

This was a guided virtual chocolate tasting, led by an expert chocolatier, with space for genuine networking and practical discussion.

This was a space to share what’s working, compare challenges, and make useful peer connections. No presentations, pitches, or pressure.

Take an assessment

Want to pressure-test your field marketing strategy? Take our short 2-minute assessment below.

Take the Event-led Pipeline Assessment
  • Identify where execution gaps are suppressing pipeline
  • Benchmark your program across 7 critical areas
  • Get a prioritised action plan in minutes

B2B Event Strategy Roadmap

Checklist

This is not a test; it’s a prioritization tool.

  • 1
    ICP Clarity & relevance
  • 2
    Value exchange
  • 3
    Conversation-first design
  • 4
    Format & scale discipline
  • 5
    Sales alignment
  • 6
    Conversion intentionality
  • 7
    Logistics execution
  • ✓
    Summary Assessment

ICP Clarity & relevance

Yes | Partially | No
We have reviewed deals closed in the last 12–24 months to validate our ICP
Sales agrees on which industries and company profiles convert best
Our firmographic filters are evidence-based, not legacy assumptions
Target titles align with actual buyers, not just event attendees
We speak directly with people who resemble our ICP
Event topics map clearly to current ICP pain points

This assessment doesn’t judge performance. It highlights where risk is most likely being introduced into your event-led pipeline.

Agenda

01

Introductions & first bite

Chocolate tasting (and education) begins.

02

What’s melting, what’s working

What’s working, what isn’t, and what to do about it.

03

Finding the sweet spot

Balancing experience, KPIs, and sales reps!

04

Connections that stick

Building trust and creating engaging events in 2026.

05

Key takeaways & networking 

Useful tactics to take foward and how to stay in touch.

Host and Solution expert

Sandeep Sivaram

Sandeep Sivaram

Head of Experience at BuyerForesight™

Who was this event for?

  • Heads of Field Marketing / Heads of Events
  • Directors, Heads, and CMOs who's marketing strategies include events
  • Marketing Managers that oversee or work in events

Call us

+31 97010282466

Email us

grow@buyerforesight.com