Account-based innovation tour: A must-attend event for senior B2B marketing leaders
Companies that adopt an account-based approach throughout their entire Go-To-Market (GTM) strategy consistently outperform those that do not. However, despite the benefits, many GTM leaders have been left to fend for themselves in the wake of significant acquisitions in the market research space. The acquisitions of SiriusDecisions, TOPO, and ITSMA by mega-sized firms have created […]
Better together: ForgeX partnership modernizes event-led growth
At BuyerForesight, we are committed to continuous innovation and delivering exceptional value to our customers. Today, we are excited to announce a strategic partnership with ForgeX, an innovative leader in account-based GTM research. This collaboration is aimed at scaling account-based strategies for event-led growth and will transform how our customers engage with target accounts and […]
The power of community: driving authentic growth and understanding in business
Introduction: Why is creating meaningful connections with your target audiences so hard? Mostly it’s because salespeople and marketers are wired to explain and persuade, not listen. Listening typically starts only when you’re doing sales discovery calls. What if you actively sought out conversations with prospects to understand their priorities long before they decide to speak […]
Boost your events for C-Suite impact
Executive Events Post-Pandemic: How to Stand Out Post-pandemic, there’s been a surge in executive events, with organizations eager to engage the C-level suite. On average, an executive receives 35-40 invitations daily. One CIO noted that if he attended a quarter of these events, he would need to get a replacement. This highlights a common issue: […]
Urgent Insights: Is GenAI your brand’s lifeline or downfall?
Generative AI has revolutionized content creation, customer interaction, and brand building. How will B2B companies evolve their brand-building strategies to stand out in this tsunami of content? The winners will be those companies who know how to leverage AI to free up time for nuanced, quirky, real conversations with customers and prospects. 1. Focus AI […]
The face of growth in 2024 and beyond: A holistic approach for maximizing revenue impact
Introduction: In the evolving landscape of business & marketing, buzzwords come and go, and technological advancements like AI continue to explode. Amidst this constant change, it is crucial to remember that revenue is the ultimate measure of success. While Language Learning Models (LLMs) have provided unprecedented flexibility in content creation and writing, they have also […]
Why prospect research interviews generate better results than sales discovery calls
Recently, an early-stage SaaS company came to us for help with its sales pipeline. They were taking lots of sales discovery calls that weren’t working, and they couldn’t figure out why. We quickly realized that they’d although they thought they had a buyer persona, they really didn’t have the insights to understand what those buyers […]
Mastering B2B sales growth: Using qualitative research calls to refine your sales pitch and boost your pipeline
In case you weren’t already aware, when it comes to B2B tech sales, understanding the needs and preferences of your target audience is crucial to achieving long-term success. Part of that understanding is what helps you develop your sales pitch, one of the most important tools you have. It simply won’t do to have a […]
Qualitative research interviews vs. research surveys: Uncovering insights about your target market
Understanding your target market is essential for businesses looking to succeed in today’s competitive landscape. Market research plays a crucial role in providing the awareness necessary to make informed decisions, develop effective strategies, and tailor products or services to meet customer needs. Think of it as a golden ticket to success in today’s hyper-competitive tech […]
The power of intimacy: Why small, conversational events outshine trade shows for generating B2B sales opportunities
We recently held a networking dinner for B2B tech marketers on the west coast to discuss The Evolving Archetype of Event Marketing. One of the ideas behind this topic was that, as company budgets and travel plans are on the downswing, ROI from each event marketing initiative grows ever more important. During the conversation, the […]