This proprietary research report presents findings from a comprehensive executive survey of 527 field marketing leaders at B2B technology companies with revenues between $500M-$10B across North America. This research reveals that field marketing is undergoing its most significant transformation since the advent of digital marketing, with 89% of executives planning fundamental strategic shifts by 2026.
BuyerForesight™ delivers research and demand generation services that produce superior value because they are based on thought leadership conversations with the most qualified prospects.
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