The European CDP market has evolved along a fundamentally different trajectory than North America, shaped by GDPR’s privacy-first mandate, data sovereignty concerns, and cultural attitudes treating privacy as a right rather than a tradeoff.
While the global CDP market projects growth from $7.4 billion to $28.2 billion by 2028, European adoption follows unique patterns where 83% of consumers pay premiums for verifiable ethical data practices and 58% now use EU-hosted marketing software specifically to avoid US CLOUD Act exposure.
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