Virtual Roundtable

Sync or Sink in 2026: Sales and Field Marketing Alignment

Field marketing has become a growth engine, but events only work when sales and marketing move in lockstep. In this interactive roundtable, we discussed where alignment breaks down, how to fix it, and what it takes to enter 2026 truly connected, revenue-focused, and ready to deliver impact.

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    Virtual Roundtable

    Sync or Sink in 2026: Sales and Field Marketing Alignment

    Field marketing has become a growth engine, but events only work when sales and marketing move in lockstep. In this interactive roundtable, we discussed where alignment breaks down, how to fix it, and what it takes to enter 2026 truly connected, revenue-focused, and ready to deliver impact.

    Event Recap BF 19 Nov EMEA Sync or Sink in 2026
    The Event Recap document of this event will be available soon.

    Agenda

    In this interactive 45-minute session, we tackled real-world challenges like:

    • Where marketing–sales alignment breaks down in event execution—and how to fix it
    • How to move beyond “event awareness” to real sales buy-in and co-ownership
    • Ideas, KPIs, and team structures that actually move pipeline
    • How to coach field marketers to operate like revenue leaders
    • Event strategies that align with real-time sales priorities
    • Measuring what matters: what it takes to earn CRO-level credibility
    • Expect candid conversations, tested frameworks, and actionable insights you can apply immediately

    Participation was limited to 10 to 12 attendees to ensure meaningful, peer-led discussion.

    Host and Solution expert

    Sandeep Sivaram

    Sandeep Sivaram

    Head of Experience
    BuyerForesight™

    Who was this event for?

    Event Recap document

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