Virtual Roundtable

STOP CO-MARKETING, START CO-SELLING:
HOW TO DRIVE PARTNER PIPELINE THAT CONVERTS

You’ve invested in events. Campaigns. Content. But where are the deals? In this session, we unpacked how to build co-selling motions that actually generate pipeline—fueled by events designed to engage buyers and partners. We discussed how to drive shared accountability and repeatable revenue through intentional, high-impact partner touchpoints.

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    Virtual Roundtable

    STOP CO-MARKETING, START CO-SELLING:
    HOW TO DRIVE PARTNER PIPELINE THAT CONVERTS

    You’ve invested in events. Campaigns. Content. But where are the deals? In this session, we unpacked how to build co-selling motions that actually generate pipeline—fueled by events designed to engage buyers and partners. We discussed how to drive shared accountability and repeatable revenue through intentional, high-impact partner touchpoints.

    Event Recap BF 20 Nov USA Stop co marketing
    The Event Recap document of this event will be available soon.

    Agenda

    Do your co-marketing efforts feel like a black hole? When partners and vendors co-invest in pipeline development, everyone wins. We explored how curated in-person interactions and tailored programs can turn alignment into action—and deal flow. We unpacked what really works to build joint pipeline—events that attract the right buyers, meetings that move deals forward, and programs that create shared accountability between you and your partners.

    In this interactive 60-minute session, we tackled real-world challenges like:

    • Why co-marketing falls short and how co-selling drives real pipeline.
    • Building co-selling motions that create shared accountability and momentum.
    • Using curated in-person events to engage both partners and buyers.
    • Structuring programs that consistently move deals forward and close revenue gaps.

    Participation was limited to 10 to 12 attendees to ensure meaningful, peer-led discussion.

    Host and Solution expert

    Mitch Speers

    Mitch Speers

    Chief Revenue Officer & Co-Founder
    BuyerForesight™

    Who was this event for?

    Event Recap document

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    grow@buyerforesight.com