Virtual Roundtable

From Campaigns to Conversations: Rethinking GTM Strategy

In a world where attention is scarce and AI is generating content faster than people can read it, static campaigns fall flat.

The event has concluded successfully.

Fill this form to download the Event Recap document.

Virtual Roundtable

From Campaigns to Conversations: Rethinking GTM Strategy

In a world where attention is scarce and AI is generating content faster than people can read it, static campaigns fall flat.

The event has concluded successfully.

Event Recap BF Oct 29 From Campaigns to Conversation EU
The Event Recap document of this event will be available soon.

Agenda

For today’s tech buyers, it’s not branded PDFs or nurture emails that drive progress. It’s real conversations — contextual, peer-led, and insight-driven. That’s where modern GTM strategies must evolve. Success will depend on your ability to create meaningful interactions, not just impressions.

 

This experience brought together senior marketing, growth, and GTM leaders to share what it takes to turn your strategy from campaign-heavy to conversation-led.

  • Designing GTM plays around engagement quality, not just reach
  • Formats that consistently drive executive conversations
  • Training marketers to think like conversation facilitators
  • Breaking through AI-generated clutter with human-led storytelling
  • Aligning campaign performance with revenue outcomes
  • Small shifts in GTM that unlocked big sales conversations
  • Expect honest stories, sharp insights, and actionable frameworks

Participation was limited to 10 to 12 attendees to enable focused, off-the-record conversations.

Host and Solution expert

Sandy 347x347

Sandeep Sivaram

Head of Experience
BuyerForesight™

Who was this event for?

Event Recap document

Download Event recap document.

This is a working roundtable, not a presentation. We’ll share in-house research and spark open, honest dialogue so participants can challenge assumptions, build real connections, and leave with actionable takeaways.

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Email us

grow@buyerforesight.com