We launched BuyerForesight in 2014 to fill a gap we saw to deliver highly-qualified sales conversations for B2B tech companies increasingly selling to line of business leaders instead of IT. Prospects respond best to messages that speak specifically to their challenges without a lot of sales-y marketing speak.

This only happens when we understand their pain points and use cases in detail. There is no magic AI black box to do this, no one-size-fits all script. It takes training, judgement, persistence and hard work. That’s what we do.