Micro Focus – Digital Transformation
Case Study
COMPANY
Micro Focus offers software and advisory services to enterprises spanning IT Operations to AI Data & Analytics.
CHALLENGE
Micro Focus had ambitious sales targets for the APAC region, and especially needed to grow its data analytics and ML Ops practice in the region. Generic marketing outreach that attempted to include all of the company’s offerings weren’t delivering the engagement and sales pipeline they needed. They needed a high-impact program that wouldn’t require much time from their sales & marketing teams.
SOLUTION
Micro Focus decided the best way to leverage their small marketing team in the region was with a series of virtual interactive experiences held in Singapore, Sydney, and Kuala Lumpur.
RESULTS
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Interactive Experiences
Completed
Accounts
Targeted
Expressed
Interest
Qualified Contacts
Attended
EXAMPLE PARTICIPANTS
Director Information Technology Architecture, FIS
Global Architect, Data & AI, Microsoft
General Manager, Engineering, Equifax
CDO, Allianz Australia
CIO Asia Pacific, ABN AMRO Clearing Bank
WHAT’S NEXT
Micro Focus is continuing its work with BuyerForesight™ in APAC, delivering a reliable flow of qualified, engaged prospects when and where they are needed in 2023.
ABOUT BUYERFORESIGHT™
BuyerForesight™ delivers research and demand generation services that produce superior value because they are based on thought leadership conversations with the most qualified prospects.
If you’d like to evaluate BuyerForesight™ yourself, email [email protected].
