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Micro Focus – Digital Transformation
Case Study

COMPANY

Micro Focus offers software and advisory services to enterprises spanning IT Operations to AI Data & Analytics.

Micro Focus

CHALLENGE

Micro Focus had ambitious sales targets for the APAC region, and especially needed to grow its data analytics and ML Ops practice in the region. Generic marketing outreach that attempted to include all of the company’s offerings weren’t delivering the engagement and sales pipeline they needed. They needed a high-impact program that wouldn’t require much time from their sales & marketing teams.

SOLUTION

Micro Focus decided the best way to leverage their small marketing team in the region was with a series of virtual interactive experiences held in Singapore, Sydney, and Kuala Lumpur.

RESULTS

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    1
    Interactive Experiences
    Completed
    1
    Accounts
    Targeted
    1
    Expressed
    Interest
    1
    Qualified Contacts
    Attended

    EXAMPLE PARTICIPANTS

    FIS

    Director Information Technology Architecture, FIS

    Microsoft

    Global Architect, Data & AI, Microsoft

    Equifax

    General Manager, Engineering, Equifax

    Allianza

    CDO, Allianz Australia

    ABN AMRO

    CIO Asia Pacific, ABN AMRO Clearing Bank

    WHAT’S NEXT

    Micro Focus is continuing its work with BuyerForesight™ in APAC, delivering a reliable flow of qualified, engaged prospects when and where they are needed in 2023.

    BuyerForesight
    ABOUT BUYERFORESIGHT™

    BuyerForesight™ delivers research and demand generation services that produce superior value because they are based on thought leadership conversations with the most qualified prospects.

    If you’d like to evaluate BuyerForesight™ yourself, email [email protected].

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