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Ekata (APAC) – Identity Verification &
Fraud Prevention Case Study

COMPANY

Ekata is a MasterCard subsidiary that offers global identity data & insights to reduce friction, improve conversions and combat fraud. Ekata sells to ecommerce companies, financial services firms and payments services providers.

Ekata

CHALLENGE

Ekata’s offering is specialized, and buyers can have different titles or roles from company to company. This makes identifying buyers difficult and time consuming. Once the buyer is identified, they may not immediately grasp the Ekata use case for their company. Together, these factors slow sales pipeline and velocity, making it difficult to reach sales goals.

SOLUTION

After seeing the success Ekata’s EMEA and US offices experienced, Ekata’s APAC office hired BuyerForesightTM to find, validate, and engage their hard-to-find buyers in order to bring them into a conversation. BuyerForesightTM built custom prospect lists and ran inbound and outbound campaigns to invite qualified buyers to in-person interactive experience and networking events. Throughout the process Ekata monitored the prospects being invited to ensure a 100% ideal customer profile (ICP) match.

RESULTS

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    1
    Interactive Experiences Completed
    1
    Accounts
    Targeted
    1
    Expressed
    Interest
    1
    Qualified Contacts
    Attended

    EXAMPLE PARTICIPANTS

    Ekata Identity Verification & Fraud Prevention Case Study
    Ekata Identity Verification & Fraud Prevention Case Study
    Ekata Identity Verification & Fraud Prevention Case Study
    Ekata Identity Verification & Fraud Prevention Case Study
    Air Asia

    Head of Data, AirAsia

    Maxis

    Head of e-Money, Maxis

    FoodPanda

    Head of Risk/Fraud, foodpanda

    Sunway

    Head Of Customer Experience, Sunway Malls

    Photobook

    Vice President Customer Experience & Logistics, Photobook Worldwide

    WHAT’S NEXT

    BuyerForesight™ runs similar programs for Ekata worldwide, delivering a reliable flow of qualified, engaged prospects when and where they are needed.

    BuyerForesight
    ABOUT BUYERFORESIGHT™

    BuyerForesight™ delivers research and demand generation services that produce superior value because they are based on thought leadership conversations with the most qualified prospects.

    If you’d like to evaluate BuyerForesight™ yourself, email [email protected].

    Common Sense Data & Analytics Conferences 2022 Report
    Ekata (US) – Identity Verification & Fraud Prevention Case Study

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