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Virtual Chocolate Tasting

CHOCOLATE & CONVERSION: EVENT MARKETING UNPACKED

  • 10th June 2026
  • 1 PM CET / 12 PM BST

A relaxed virtual chocolate tasting for senior B2B tech marketers to connect, share ideas, and talk openly about what is working – and what is getting harder – across event and field marketing.

 

Step away from the usual webinar format and join a relaxed (and delicious) discussion with fellow marketers facing similar pressures, priorities, and expectations.

    Shipping Details

    Once your attendance is confirmed, a member of our team will reach out to organize chocolate delivery.

    Privacy Policy and Terms of Service.

    Why is this event different?

    This is a guided virtual chocolate tasting, led by an expert chocolatier, with space for genuine networking and practical discussion.

    This is a space to share what’s working, compare challenges, and make useful peer connections. No presentations, pitches, or pressure.

    Before you join

    Want to pressure-test your field marketing strategy before joining? Take our short 2-minute assessment below.

    Take the Event-led Pipeline Assessment
    • Identify where execution gaps are suppressing pipeline
    • Benchmark your program across 7 critical areas
    • Get a prioritised action plan in minutes

    B2B Event Strategy Roadmap

    Checklist

    This is not a test; it’s a prioritization tool.

    • 1
      ICP Clarity & relevance
    • 2
      Value exchange
    • 3
      Conversation-first design
    • 4
      Format & scale discipline
    • 5
      Sales alignment
    • 6
      Conversion intentionality
    • 7
      Logistics execution
    • ✓
      Summary Assessment

    ICP Clarity & relevance

    Yes | Partially | No
    We have reviewed deals closed in the last 12–24 months to validate our ICP
    Sales agrees on which industries and company profiles convert best
    Our firmographic filters are evidence-based, not legacy assumptions
    Target titles align with actual buyers, not just event attendees
    We speak directly with people who resemble our ICP
    Event topics map clearly to current ICP pain points

    This assessment doesn’t judge performance. It highlights where risk is most likely being introduced into your event-led pipeline.

    Agenda

    01

    Introductions & first bite

    Chocolate tasting (and education) begins.

    02

    What’s melting, what’s working

    What’s working, what isn’t, and what to do about it.

    03

    Finding the sweet spot

    Balancing experience, KPIs, and sales reps!

    04

    Connections that stick

    Building trust and creating engaging events in 2026.

    05

    Key takeaways & networking 

    Useful tactics to take foward and how to stay in touch.

    Host and Solution expert

    Sandeep Sivaram

    Sandeep Sivaram

    Head of Experience at BuyerForesight™

    Who is this event for?

    • Heads of Field Marketing / Heads of Events
    • Directors, Heads, and CMOs who's marketing strategies include events
    • Marketing Managers that oversee or work in events

    Call us

    +31 97010282466

    Email us

    grow@buyerforesight.com