Contact us

Virtual Chocolate Tasting

Sync or Sink: ACHIEVING SALES AND FIELD MARKETING ALIGNMENT IN 2026

  • June 12th, 2026
  • 1:00 PM EST/ 10 AM PST

Most event programs don’t fail after the room – they fail in how sales and marketing are aligned before it. This interactive session is designed to address that gap.

    Shipping Details

    Once your attendance is confirmed, a member of our team will reach out to organize chocolate delivery.

    Privacy Policy and Terms of Service.

    Why is this event different?

    This is a guided virtual chocolate tasting, led by an expert chocolatier – paired with a closed-door discussion on sales and field marketing alignment.

    No fillers. No presentations. No sales pitches.

    Just open, honest conversation on how to better align your sales and marketing teams, and improve your field marketing strategy.

    Before you join

    Want to pressure-test your field marketing strategy before joining? Take our short 2-minute assessment below.

    Take the Event-led Pipeline Assessment

    Discover:

    • Where your strategy is mis-aligned
    • Where is the pipeline being lost
    • What to fix first

    We’ll then build the discussion around these patterns – so you get the most value out of joining.

    B2B Event Strategy Roadmap

    Checklist

    This is not a test; it’s a prioritization tool.

    • 1
      ICP Clarity & relevance
    • 2
      Value exchange
    • 3
      Conversation-first design
    • 4
      Format & scale discipline
    • 5
      Sales alignment
    • 6
      Conversion intentionality
    • 7
      Logistics execution
    • ✓
      Summary Assessment

    ICP Clarity & relevance

    Yes | Partially | No
    We have reviewed deals closed in the last 12–24 months to validate our ICP
    Sales agrees on which industries and company profiles convert best
    Our firmographic filters are evidence-based, not legacy assumptions
    Target titles align with actual buyers, not just event attendees
    We speak directly with people who resemble our ICP
    Event topics map clearly to current ICP pain points

    This assessment doesn’t judge performance. It highlights where risk is most likely being introduced into your event-led pipeline.

    Agenda

    01

    Where alignment breaks before the event even starts

    Why most issues are set long before the first invite

    02

    What sales actually needs – and rarely gets

    Aligning on accounts, outcomes, and next steps

    03

    Audience quality vs pressure to scale

    Why ICP drift quietly kills conversion

    04

    What needs to happen inside the room

    Turning attendance into real buying conversations

    05

    What’s working now

     Patterns from enterprise teams getting this right

    Hosts and Solution experts

    Mitch Speers

    Mitch Speers

    Chief Revenue Officer & Co-Founder at BuyerForesight™

    Joe 1

    Joe Fontana

    Chief Growth Officer at BuyerForesight™

    Who is this event for?

    • Heads of Field Marketing / Regional Marketing
    • Sales and Marketing Leaders focused on GTM execution
    • CMOs, CROs, and Revenue Operations leaders
    • And all marketing decision-makers who have buying authority for their organization
    If you’re accountable for pipeline, you’ll want to take part.

    Call us

    +1 347-578-0339

    Email us

    grow@buyerforesight.com