AGENDA

B2B MARKETER’S UNCONFERENCE

18th August 2026 | Brooklyn, New York

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10:00 – 11:00

Registration & morning refreshments

11:00 – 11:15

Welcome & BuyerForesight™ introduction

11:15 – 11:45

Icebreaker activity

Get to know your peers in a fun way and be ready to put on your competitive spirit!

11:45 – 12:00

Opening keynote: The trinity in action: AI, data & human connection

BuyerForesight™ shares proprietary insights from moderating 100+ CMO and marketing leader discussions on how the best are integrating AI, leveraging data, and keeping events deeply human.

12:00 – 12:30

Thought leadership keynote: Balancing tech and humanity in B2B events

A guest speaker explores how marketers can future-proof event strategy by embracing AI and data without losing the essence of human connection
Dr Chatchai Arthur Yachantha

Dr. Chatchai Arthur Yachantha

Executive Vice President of Operations,
Tokio Marine Life Thailand

Rajan Khurana

Rajan Khurana

VP & General Manager - Operations, lebua Hotels & Resorts

12:30 – 12:45

Sponsor keynote

12:45 – 14:00

Networking lunch break

Enjoy some refreshments while connecting with peers and sponsors

14:00 – 14:30

Industry fun quiz: Humans vs. machines

Participants take part in an interactive, competitive session designed to highlight surprising ways AI and data are changing the rules of engagement.

14:30 – 15:15

Panel discussion

The human algorithm – Finding the balance in modern B2B events

In facing volatile markets and unpredictable challenges, how can marketers drive agile ecosystems and programmes to continue striving for optimal ROI from their partner and field initiatives? In this session, we explore strategies for getting buy-in and budget while positioning partnerships and events as a company-wide asset that align with broader organisational objectives.

Nikita

Nikita Katyal

Head of Analytics and AI,
Central Retail

E. Sercan Kilic

E. Sercan Kılıç

Operations Director,
Arcelik Hitachi Home Appliances

15:15 – 16:00

Open mic: Your burning questions answered

Get your questions ready for a dynamic Q&A session. Using a combination of live polling and an experts panel, the session empowers the audience to ask the questions that matter and shape the conversations.

16:00 – 16:30

Networking break

16:30 – 17:30

Workshops

TRACK 1

Smart partnerships, human impact: Reinventing partner events with AI & data

Why this matters:

Too many partner events fall flat, overloaded with pitches, underpowered on outcomes. This workshop digs into how AI and data can reshape partner events so they deliver a measurable pipeline while also deepening trust and collaboration.

TRACK 2

The event reinvention lab: Crafting experiences people remember

Why this matters:

Attendees forget most of what they hear at events but they never forget how an event made them feel. This session is for marketers ready to move past “event mechanics” and start building experiences that combine data-driven insight with human emotion.

What you’ll walk away with:

  • AI advantage: Smarter partner targeting and matchmaking to ensure the right people are in the room.
  • Data to design: How to use intent signals and performance data to co-create agendas that partners actually care about.
  • Human factor: Techniques for building trust and collaboration into partner events without making them feel transactional.
  • Take-home asset: A partner-event design template that helps you plan with precision while keeping it relationship-first.

What you’ll walk away with:

  • 10 beyond the metrics: How to use data to anticipate needs without turning experiences into spreadsheets.
  • AI in action: Practical tools for personalizing journeys before, during, and after the event
  • Emotional design: How to engineer connection points that spark conversation and belonging.
  • Take-home asset: A blueprint for crafting event moments that drive both recall and ROI.

17:30 – 18:30

Cocktail reception

Take this to unwind and build lasting connections within the community!

Interested in attending this event?

REGISTER