This comprehensive research report synthesizes insights from 50 in-depth CMO interviews conducted across diverse B2B organizations in late 2024 and early 2025, revealing a marketing function at a critical inflection point. The convergence of budget constraints, buyer behavioral revolution, AI transformation, and channel proliferation creates both existential risk and unprecedented opportunity for B2B marketing organizations through 2028.
BuyerForesight™ is a global, end-to-end demand generation agency that empowers businesses to connect with the right prospects through authentic, conversation-driven engagements backed by data-driven intelligence.
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