Account-Based Marketing (ABM) was once the darling of B2B strategy — until it got hijacked by tools and templates. Somewhere along the way, we forgot the “account” part meant people.
Account-Based Marketing (ABM) was once the darling of B2B strategy — until it got hijacked by tools and templates. Somewhere along the way, we forgot the “account” part meant people.
The reality? ABM isn’t dead. It’s evolving.
Today’s most effective GTM teams are using ABM to start conversations, not just campaigns. They’re building relevance, not noise. This roundtable brings together marketing and sales leaders to unpack what ABM looks like when it’s done right — buyer-first, conversation-led, and outcome-focused.
In this interactive 60-minute session, we’ll tackle real-world challenges like:
Participation is limited to 10 to 12 attendees to ensure meaningful, peer-led discussion.
Head of Experience
BuyerForesight™
Participation in this Virtual Roundtable is free of charge to qualified attendees. Once you’ve completed the registration, we’ll confirm your invitation and send you a calendar invite with a link to the meeting.