Sync or Sink in 2026:
Sales and Field
Marketing Alignment
19th November 2025
13:00 - 13:45 CET (4:00 - 4:45 PM GST)
Field marketing has become a growth engine, but events only work when sales and marketing move in lockstep. In this interactive roundtable, we discussed where alignment breaks down, how to fix it, and what it takes to enter 2026 truly connected, revenue-focused, and ready to deliver impact.
The event has concluded successfully.
Virtual Roundtable
Sync or Sink in 2026:
Sales and Field
Marketing Alignment
19th November 2025
13:00 - 13:45 CET (4:00 - 4:45 PM GST)
Field marketing has become a growth engine, but events only work when sales and marketing move in lockstep. In this interactive roundtable, we discussed where alignment breaks down, how to fix it, and what it takes to enter 2026 truly connected, revenue-focused, and ready to deliver impact.
The Event Recap document of this event will be available soon.
Agenda
In this interactive 45-minute session, we tackled real-world challenges like:
Where marketing–sales alignment breaks down in event execution—and how to fix it
How to move beyond “event awareness” to real sales buy-in and co-ownership
Ideas, KPIs, and team structures that actually move pipeline
How to coach field marketers to operate like revenue leaders
Event strategies that align with real-time sales priorities
Measuring what matters: what it takes to earn CRO-level credibility
Expect candid conversations, tested frameworks, and actionable insights you can apply immediately
Participation was limited to 10 to 12 attendees to ensure meaningful, peer-led discussion.