
The search landscape is experiencing its most profound transformation since Google’s founding. With ChatGPT serving 700 million weekly users and Google’s legacy search market share dipping below 90% for the first time since 2015, traditional search economics are unravelling. This benchmark report reveals how both vendors and buyers are navigating a zero-click future where 80% of consumers rely on AI search results
for 40%+ of queries.

BuyerForesight™ delivers research and demand generation services that produce superior value because they are based on thought leadership conversations with the most qualified prospects.
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