A comprehensive analysis of the $43.6B AI search market
combining real-world data with survey insights from
3,890 enterprise leaders.
The search landscape is experiencing its most profound transformation since Google’s founding. With ChatGPT serving 700 million weekly users and Google’s legacy search market share dipping below 90% for the first time since 2015, traditional search economics are unravelling. This benchmark report reveals how both vendors and buyers are navigating a zero-click future where 80% of consumers rely on AI search results
for 40%+ of queries.