Ekata (US) – Identity verification & fraud prevention case study

COMPANY

Ekata is a MasterCard subsidiary that offers global identity data & insights to reduce friction, improve conversions and combat fraud. Ekata sells to ecommerce companies, financial services firms, and payments services providers.

CHALLENGE

Ekata’s offering is specialized, and buyers can have different titles or roles from company to company. This makes identifying buyers difficult and time consuming. Once the buyer is identified, they may not immediately grasp the Ekata use case for their company. Together, these factors slow sales pipeline and velocity, making it difficult to reach sales goals.

SOLUTION

Ekata hired BuyerForesight™ to find, validate and engage their hard-to-find buyers in order to bring them into a conversation. BuyerForesight™ built custom prospect lists and ran inbound and outbound campaigns to invite qualified buyers to virtual and in-person interactive experience and networking events. Throughout the process Ekata could monitor the prospects being invited to ensure a 100% ideal customer profile (ICP) match.

RESULTS

Interactive Experiences Completed

Accounts Targeted

Expressed Interest

Qualified Contacts Attended

EXAMPLE PARTICIPANTS

WHAT’S NEXT

After seeing these successes, Ekata expanded its partnership with BuyerForesight™ beyond North America, extending to Europe and APAC. BuyerForesight™ is running similar programs in these regions and delivering a reliable flow of qualified, engaged prospects when and where they are needed.

About BuyerForesight™

BuyerForesight™ delivers research and demand generation services that produce superior value because they are based on thought leadership conversations with the most qualified prospects.

If you’d like to evaluate BuyerForesight™ yourself, email grow@buyerforesight.com.