Lost Opportunities Analysis

We analyzed a total of 1,619 unique B2B leads generated in one year for 40 tech companies across 96 in-person and virtual events. The aim was to identify exactly how much opportunity was being wasted – and why.

This Analysis focuses specifically on the 930 “Opportunities Lost” from these events to shed light on common scenarios sales reps found themselves in and the reasons why buyers didn’t move forward. These takeaways will help you make sure you aren’t also potentially leaving money on the table.