Customer Experience & Data Analytics APAC 2022 Conference Report
It was one of the best conferences I’ve attended in a long time.”
The Customer Experience & Data Analytics APAC 2022 conference was a great success thanks to the brilliant CX practitioners who traveled to Singapore from all over Asia to share their experiences and learn from their peers.
This was a conversation-driven conference specifically designed to create lasting relationships amongst participating industry professionals and with relevant solutions providers.
Top benefits for sponsors:
Each participant is pre-qualified before receiving an invitation
A low-pressure format encourages participants to open up about their challenges
1:1 meetings are guaranteed
Top benefits for participants:
High-value networking opportunities
Thought leadership sessions focused on real-world challenges
Opportunity to meet with providers who can help right now
This conference is unique and the setting encourages participation and sharing from everyone. I learnt a lot!”
Topics covered
Privacy journey design for CX
Building a customer relationship health management program
When does personalisation create a trust problem?
The case for real-time customer analytics
Best practices for encouraging product reviews
Comparing metrics between mobile, PC and smart devices
Modernizing CX to reduce customer effort
New approaches to personalisation with 1st-party data
How to graduate from loyalty program to loyalty brand
Converting real-time analytics into real-time actions
Driving CX investment with ROI-focused metrics
Building loyalty by valuing your customers’ data
Average scheduled 1:1 meetings completed for each sponsor
0
of the 1:1 meetings resulted in post-event sales opportunities
0
Participant Snapshot
Head of Digital Transformation, Asia at Arcadis
Head – Customer Experience and Analytics APAC at Bayer
Managing Director, Southeast Asia at Otis
Director & Site Head – Digital Health & Innovation at Amgen
Head of Digital Practice APAC, Group Internal Consulting at UBS
SPONSORS
The audience size and format comprising panel discussions, one-on-one meetings, and networking sessions was a good way to bring to the fore some common aspirations across the CX space while also providing the opportunity and time to create individual connections.”
Key Insights
The importance of advanced data analytics to improve the effectiveness of CX is growing
Many CX leaders are invested in the vision of automation, but have been disappointed by technology that has fallen short of promises, especially bots
Successful CX is built on trust, and brands that clearly value consumer data privacy will win and retain more customers