Immersive experiences are taking center stage

1. Virtual Reality Product Demos

• What to Do: Set up a virtual sh can explore products in a 3D environment. Let them “pick up” and interact with items or walk through a simulated use case.
• Why It Works: It’s hands-on, engaging, and allows attendees to experience your offerings in ways traditional presentations can’t replicate.
• How They Do It: At the Google I/O conference, Google integrated gamified experiences, such as coding challenges and interactive quizzes, into their developer conference to educate attendees about their tools and platforms in a fun and interactive way Google used leaderboards displayed in real-time to encourage friendly competition.

2. Augmented Reality (AR) Applications

• What to Do: Use AR to overlay digital content onto the physical world. For example, attendees can point their phone at a product and see animations explaining its features.
• Why It Works: AR transforms complex concepts into visual, easy-to-grasp experiences, making your product the star of the show.
• How They Do It: At the AR Vending Machine Festival, PepsiCo introduced AR-enabled vending machines at music festivals where attendees could play AR games for a chance to win free drinks.The games, visible through a smartphone or tablet, attracted festival-goers and boosted brand engagement.

3. Gamification for Good Times and Great Leads

• What to Do: Introduce games like quizzes, scavenger hunts, or challenges tailored to your event. Offer rewards for participation to drive engagement.
• Why It Works: Gamification taps into our competitive spirit while reinforcing learning. Plus, it’s fun—and fun events are memorable events.
• How They Do It: At a Dreamforce event, Salesforce instituted a scavenger hunt game that encouraged attendees to explore various sessions and sponsor booths. Participants earned points and prizes for completing tasks.

4. Interactive Workshops

• What to Do: Host hands-on sessions where attendees can learn new skills or collaborate on solving real-world problems.
• Why It Works: Attendees walk away with not just knowledge but also practical tools they can use immediately. It’s a win-win for them and your brand.
• How They Do It: At events like business conferences, LEGO uses its Serious Play methodology in workshops to encourage creative problem-solving. Attendees use LEGO bricks to model solutions to workplace challenges. This interactive approach helps generate innovation and encourage team collaboration.

5. Hyper-Personalized Experiences

• What to Do: Use data to tailor the event to individual attendees. Offer personalized session recommendations, custom networking matches, or curated product demos based on their preferences.
• Why It Works: When attendees feel the event was designed for them, they’re more likely to engage—and more likely to convert into customers.
• How They Do It: BuyerForesight leverages direct insights gathered from direct conversations attained from event participants during our vetting process to curate highly relevant and engaging summits. By understanding the specific needs and interests of our participants, we can tailor our agenda to deliver maximum value. This personalized approach ensures that our events are not only informative but also actionable.