Micro Focus had ambitious sales targets for the APAC region, and especially needed to grow its data analytics and ML Ops practice in the region. Generic marketing outreach that attempted to include all of the company’s offerings weren’t delivering the engagement and sales pipeline they needed. They needed a high-impact program that wouldn’t require much time from their sales & marketing teams.
Micro Focus decided the best way to leverage their small marketing team in the region was with a series of virtual interactive experiences held in Singapore, Sydney, and Kuala Lumpur.
Director Information Technology Architecture, FIS
Global Architect, Data & AI, Microsoft
General Manager, Engineering, Equifax
CDO, Allianz Australia
CIO Asia Pacific, ABN AMRO Clearing Bank
Micro Focus is continuing its work with BuyerForesight™ in APAC, delivering a reliable flow of qualified, engaged prospects when and where they are needed in 2023.
BuyerForesight™ delivers research and demand generation services that produce superior value because they are based on thought leadership conversations with the most qualified prospects.
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