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Campaign Architect

Campaign-Architect

Summary

Full-Time Position – Kolkata/Bangalore, India

We are looking for a Campaign Architect who will manage the Revenue and Sales operations for BuyerForesight Marketing team. The individual is expected to ensure that sales and marketing teams are working together efficiently and effectively. This involves aligning goals, strategies, and metrics across these departments by eliminating silos, reducing friction, and streamlining processes throughout the customer lifecycle.

This role is also responsible for managing and analyzing data from across the organization to gain insights, make data-driven decisions, and predict future trends. The goal is to use this data to increase efficiency, improve customer experiences, measure performance, and ultimately drive revenue growth.

Key Duties and Responsibilities: (other duties maybe assigned)

  • Responsible for helping the sales teams get the content, tools, and training they need for success, you will act as a liaison between sales teams, marketing, Customer Ops, etc.
  • You will create and maintain a database of necessary information for successful, evidence-based campaigns, including, but not limited to; our clients, KPIs and pipeline we helped each client achieve, the pain points they hired us to solve, program details (topics, industry, targets, format, attendees, location), feedback received from clients, and client competitors.
  • Create and maintain an asset/content library for sales, ensuring that only the most up-to-date content is available to be pulled for use. Update assets as necessary and in a reasonable time frame for accuracy, relevancy, and consistency with our company offerings, brand, and culture.
    • You will be responsible for identifying needs for this library and spurring the creation of content and assets by aligning with necessary stakeholders.
    • Track and analyze campaign metrics and trends: You will be responsible for reporting on our sales data, from leads to revenue and the stages in between, and be able to identify trends in regions, won/lost deals, roles, messaging, and content to help influence your database, library, and training needs.
    • You will also need to have good communication with all stakeholders who are meeting face to face with clients to gather and track feedback to inform your trends analysis.

You should have

  • 6-8 years of experience in Marketing, Sales Operations or Revenue Operations roles with global B2B tech company.
  • Ability to work with a global, multi-cultural team and high-paced environment.
  • Google Workspace/Drive, Zoom Conference & Microsoft office proficiency.
  • Have an analytical mind and form insights based on every data point gathered.

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    Why you should work with us

    • We’re agile and flexible as long as the deliverables are met
    • We’re a young, vibrant and energetic team with different cultures being part of our family
    • Your growth could be accelerated if you’re able to showcase your skills and knowledge
    • We pay higher than industry standards for most of our roles
    • We work out of a co-working space where you get to meet and interact with other businesses to improve business knowledge
    • We have Fun Friday sessions at work to mix play with work
    • Our training sessions are more practical than classroom which makes you learn and implement while actually delivering value
    • Because you’re smart and can make an informed decision

    About BuyerForesight ™:

    We’re a marketing services company focused on delivering high-value B2B sales conversations for Technology solutions vendors with low-pressure, high-converting small-group thought leadership events. Our events create a powerful sales funnel that accelerates sales cycles while creating awareness and differentiation for our customers.

    Started in 2014, BuyerForesight has delivered over $1 billion in sales pipeline for tech companies selling to nearly every industry that buys software and technology. We have 100+ team members spread across 2 locations (Kolkata & Bangalore) in India, 1 (Duluth, MN) in the US, 1 in Singapore, 1 in the Netherlands, and 1 in the Philippines. We are a fully bootstrapped company founded by 3 serial entrepreneurs.