COMMUNITY-LED
Nurture a community of prospects who help each other and build your brand and pipeline in the process.
While marketing investments are measured by pipeline impact, an engaged community’s value transcends funnel metrics alone.
Cultivating audiences fosters pipeline velocity, win rates, retention, and expansion. Community building is table stakes for accelerating growth across the business.
Why Community-Led Growth?
- IT/Function Leaders Community with Executive briefings, advisory panels, peer leadership forums
- Solution Architect/SME Community with technical deep dives, design workshops, expert Q&A
- Business Users Community with peer problem solving, solution demo evaluations, capability roadmap input
- Customer Success Community with onboarding content, admin training, user scenario ideation and churn reduction
- Any other functional role who has pain points you solve
- Member-centric discussions around roles and pain points, not your product features & benefits
- Independent point of view articulated in whitepapers and blog posts
- Peer focused meetups & events
- Unique audio & video content created with industry leaders and influencers.
- Product capability demos
- Customer testimonials
- Conference recordings
- Expert training videos
- Leadership speaker series
BuyerForesight will work with you to develop experiences and content designed to boost your credibility within your community.
- Power user guides
- User certification programs
- Industry/region/role-specific solution guides
BuyerForesight will work with you to develop experiences and content designed to boost your credibility within your community.
- User conferences
- Community meetups
- Interactive webinars
- Roundtables & workshops