We needed to get in front of senior level decision makers at large enterprises and government agencies. BuyerForesight brought those people and 80% converted to follow up sales meetings.
SVP Marketing, Communications and Business Enablement, CYFIRMA
What is Field Marketing Acceleration?
Field Marketers are tasked with delivering more qualified opportunities to sales than ever before, while being second-guessed by pretty much everyone. The result is often a calendar of stand-alone events without a clear strategy tying them all together. We fill that gap with a coherent strategy and execution to deliver improved results from all programs, even ones we didn’t supply.
Better Engagement Delivers Better Conversion.
-
Every field marketing program is an opportunity to listen to prospects to understand their needs before you pitch.
-
Demonstrating genuine interest in a prospect by talking about their challenges instead of your product is the best path to engagement.
-
Building a system of field marketing programs to move in-market prospects through the buying journey while building relationships with future prospects is a recipe for a consistent sales pipeline.
AURACLE
=
Research
+ Content
+ Experiences
Auracle is our end-to-end Field Marketing Acceleration System, delivering far more value than just attendees.
Field Marketing Offerings
BuyerForesight serves as an extension of your team with end-to-end service that includes documenting your ICP, developing compelling topics, promotional campaigns, recruiting participants, pre-event buyer profiles and all logistics.
These programs can be incorporated into a system of Auracle programs designed to move prospects through the buyer journey by engaging them with research, content and multiple different events.
In-person and Virtual and In-person executive roundtables
Half- and Full-Day Brand Impact Conferences
Common SenseConferences
Interactive Webinars
Tailor-made experiences
White label events
1
become active sales opportunities
An average of 52 % of conversations we arrange become active sales opportunities.
Our Customers
LATEST RESOURCES
You’ve got the solution expertise part covered.
Let us help you develop authentic connections with priority B2B decision-makers.