Prospecting Playbook for Data & Analytics Companies

Big data & analytics have mostly passed the peak of the hype cycle, but buyers are still pretty confused by all the competing claims. Cutting through this confusion for each account is the best way to stand out as uniquely helpful and aligned with their data vision.

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Sorry, that’s not Sales Intelligence

There are some big, respected data companies claiming that they offer sales intelligence to power account-based sales campaigns. Just query their database and like magic they’ll show you a list of people who have a certain job title in a certain kind of company.

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Cyber Security Prospecting Playbook

Cyber Security is a noisy, crowded market. Engaging and winning buyers in enterprise infosec organizations is getting harder every day. If you manage to start a sales conversation, you’ll need to be prepared to make the most of it. This playbook will help.

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The AI Trap

Can artificial intelligence solve the hard problem of finding your next customer for you? We all WANT this to be true, because it would be truly game-changing. In fact, we want it so much that we’re willing to accept “black box” solutions that claim to be able to discern buying intent or ideal customer profile fit.

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Lost Deals Analysis

We analyzed 6,832 unique B2B leads generated for 147 tech companies and found $115 million in sales pipeline needlessly wasted. This whitepaper draws on call recordings and notes to understand what went wrong, and how similar deals were won.

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Rise & Fall of a Sales Opportunity

Bill sells data cataloging software. He had a named account list of 25 financial services accounts. He had a sense of the sorts of challenges these companies shared related to his product.

He got a whole lot of nothing for his trouble.

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How BuyerForesight Sales Intelligence Works

Our video explains how BuyerForesight has developed a process for triangulating and interpreting Data, signals and intent to deliver Marketing Intelligence, Pain point intelligence, Content intelligence and Sales Intelligence by pulling together many insights from multiple sources that paint a clear roadmap to a closed sale.

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B2B Event Marketing Playbook

Successful event marketing doesn’t require a booth or expensive keynote sponsorship. It requires a strategic campaign approach focused on booking qualified in-person meetings with prospects. If you’re still mostly relying on foot traffic to your booth or massive pre-event email blasts, you need this playbook

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How BuyerForesight Sales Intelligence Works

June 25th, 2018

Our video explains how BuyerForesight has developed a process for triangulating and interpreting Data, signals and intent to deliver Marketing Intelligence, Pain point intelligence, Content intelligence and Sales Intelligence by pulling together many insights from multiple sources that paint a clear roadmap to a closed sale.

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As a start up, validating product-market fit is a critical step. Although I initially hesitated to work with a third party on my outreach efforts, BuyerForesight quickly became members of our team. They crafted messaging, approached prospective customers with professionalism, and held them-selves accountable.
Joe Saunders
CEO - Runsafe Security
Our sales directors say the quality of opportunities is very high. BuyerForesight leads convert to Sales Accepted Opportunities more often than my BDR team’s leads.
Andy Sheldon
VP Marketing - Unifi Software
BuyerForesight has been an excellent demand generation partner for ALSCG. Early on in the relationship we particularly liked their onboarding process that aligned their teams to our services, segments and key messages. That process put the project off to a great start. Overall they are flexible and quick to adapt, and the prospect profiles they provide our salespeople are very valuable.
Sophie Ferronato
Director of Marketing - ALSCG

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