Big data & analytics have mostly passed the peak of the hype cycle, but buyers are still pretty confused by all the competing claims. Cutting through this confusion for each account is the best way to stand out as uniquely helpful and aligned with their data vision.

There are some big, respected data companies claiming that they offer sales intelligence to power account-based sales campaigns. Just query their database and like magic they’ll show you a list of people who have a certain job title in a certain kind of company.

Cyber Security is a noisy, crowded market. Engaging and winning buyers in enterprise infosec organizations is getting harder every day. If you manage to start a sales conversation, you’ll need to be prepared to make the most of it. This playbook will help.

Can artificial intelligence solve the hard problem of finding your next customer for you? We all WANT this to be true, because it would be truly game-changing. In fact, we want it so much that we’re willing to accept “black box” solutions that claim to be able to discern buying intent or ideal customer profile fit.

We analyzed 6,832 unique B2B leads generated for 147 tech companies and found $115 million in sales pipeline needlessly wasted. This whitepaper draws on call recordings and notes to understand what went wrong, and how similar deals were won.

Bill sells data cataloging software. He had a named account list of 25 financial services accounts. He had a sense of the sorts of challenges these companies shared related to his product.

He got a whole lot of nothing for his trouble.

Our video explains how BuyerForesight has developed a process for triangulating and interpreting Data, signals and intent to deliver Marketing Intelligence, Pain point intelligence, Content intelligence and Sales Intelligence by pulling together many insights from multiple sources that paint a clear roadmap to a closed sale.

Successful event marketing doesn’t require a booth or expensive keynote sponsorship. It requires a strategic campaign approach focused on booking qualified in-person meetings with prospects. If you’re still mostly relying on foot traffic to your booth or massive pre-event email blasts, you need this playbook