Partner Incentive Management


Global Video Conferencing Hardware/Software Provider

The Challenge

This manufacturer relied on hundreds of resellers globally but lacked visibility or consistency managing partner incentives.
Inefficient manual processes caused payment delays, limiting effectiveness of rebates and funds rewarding top performance.

The Solution

BuyerForesight implemented an automated incentive management system including:

  • Workshops aligning vendor and partner leadership on new incentive structures
  • Intuitive portal for partners to request and manage utilization of market development funds
  • Automated rebate calculations connected to sales systems disbursed upon hitting targets
  • Deal registration workflow and approvals integrated into opportunity management
  • Unified dashboard tracking performance against rewards programs
  • Claims automation reduced processing time from 21 days to under 48 hours
  • Added compliance policies and annual incentive program auditing

Business Impact

  • Achieved 3x YoY growth in partner participation in targeted campaigns.
  • Channel sales reflecting 40% annual increase since right-sized incentives.
  • $8.2M in incremental revenue tied directly to funded initiatives.
  • Never exceeded partner marketing budget since implementing controls.

Streamlining incentives planning and administration fueled growth of their channel incentive programs while ensuring ROI.

Learn more about Partner Incentive Management

BuyerForesight acts as an extension of your Partner Management & Marketing teams.

Contact us to get more value from your partner programs.