Partner Co-Marketing


Global Industrial IoT Platform Provider

The Challenge

This company lacked aligned co-marketing with their 150+ hardware and software partners to maximize reach into net new accounts.

They engaged BuyerForesight to orchestrate collaborative campaigns that would accelerate shared pipeline growth.

The Solution

Our 6-month project focused on their top 12 North American partners:

  • Identified joint ICPs and use cases around manufacturing analytics and quality optimization.
  • Created co-branded eBooks educating on addressing challenges like reducing scrap rates.
  • Conducted multichannel nurture campaigns that combined email, social media, and advertising to drive downloads.
  • Hosted virtual roundtables exploring topics like yield improvement through real-time data visibility, with client and partners presenting jointly.
  • Produced a 5-city roadshow focused on smart factory transformation. Partners showcased solutions applied to the client’s platform.
  • Led highly targeted outreach engagements to generate 1:1 executive briefings between client/partners and manufacturing prospect leadership.

Business Impact

  • Achieved 8 joint sales opportunities with average deal size over $500K
  • Influenced $7.2M in net new combined pipeline from campaigns
  • Uncovered 152 net new shared leads/accounts between partners
  • 92% of partners wanted to expand future joint marketing efforts

Through orchestrated co-marketing campaigns, BuyerForesight fueled greater shared visibility and pipeline between the client and key partners to new IoT accounts.

Learn more about Partner Co-Marketing

BuyerForesight acts as an extension of your Partner Management & Marketing teams.

Contact us to get more value from your partner programs.