ICON Series

Deepening Customer Engagements through Partner Ecosystems

Heather Robinson, Senior Director of Marketing at ScreenMeet, discusses why B2B organizations should stop wasting money on lead generation campaigns that don’t deliver results and start to focus on ways to increase value for customers by increasing their reliance on technology partner ecosystems. 

As technologies evolve, so will the expectations of tomorrow’s technology buyers. Heather shares how ScreenMeet is able to meet the increased demands of customers by developing symbiotic relationships with priority partners in order to cultivate strong product champions. She shares some of the complexities organizations may face in selecting the right partners, setting expectations with internal and external teams to reach mutually beneficial outcomes with partners.