ICON Series

Shifting mind-set to shape the future of ABM

Davis Potter, CEO and Co-Founder, ForgeX, shares why companies need to evolve their ABM methodologies away from the 20 year old ABM triangle to a growth/enterprise strategy for better personalization and increased customer engagement.

It’s no secret that 3rd party signals can deliver false positives, leaving sales and marketing with inaccurate information and gaps in the data collected. Hear Davis talk about different modernized approaches to further develop champions within priority accounts who can be a trusted source to deliver deeper intel and provide a clearer view across the purchasing ecosystem.