ICON Series

Engage more customers with Artificial Intelligence

Betsy Bilhorn, Co-Founder of Trender.ai, shares her insights on the Dark Funnel and why it’s not as scary as you think. She also discusses the pros and cons of Generative AI and how companies could best utilize it without drowning themselves, and their prospects, in a sea of mediocrity.

With so many tools and frameworks promising to deliver deeper insights to increase intelligence within our databases, is it possible for marketing and sales teams to cut through the noise? Hear how Trender.ai is leveling up their strategy to match the sophistication of today’s buyer by exploring how to better utilize AI to pick out specific patterns to not only better understand ideal opportunity profiles, but more importantly, the prospects in your database you’re not paying attention to.