Your source of truth starts with data integrity

Angela Cirrone, Senior Director of Marketing Operations at Optimizely, shares the strategic initiatives Optimizely is taking surrounding data enrichment, data quality, and compliance.

Angela also shares why it’s important to have access to detailed intel to further improve marketing sales outreach when prioritizing and engaging customers across channels.

Tune in to learn how Angela is setting Optimizely up for future success by understanding how to best leverage what is already in place, while building out unified processes and a technology stack to enhance data integrity and security across the organization.