If you lose control of the discovery call, you’ve probably lost the deal. Do great on the discovery call and there are still plenty of ways to let the deal slip through your fingers.

We analyzed a total of 1,619 unique B2B leads generated in one year for 40 tech companies across 96 in-person and virtual events. The aim was to identify…

What we learned from 216 B2B Conferences & Trade Shows Successful event marketing doesn’t require a booth or expensive keynote sponsorship. It requires a strategic campaign…

What we learned from 652 data & analytics opportunities. Big data & analytics have mostly passed the peak of the hype cycle, but…