What we learned from 216 B2B Conferences & Trade Shows Successful event marketing doesn’t require a booth or expensive keynote sponsorship. It requires a strategic campaign…
Lost Deals Analysis
We Analyzed 2,312 Lost Deals. Here’s what we learned. We analyzed 6,832 unique B2B leads generated for 147 tech companies and found $115 million in sales pipeline…
Cyber Security Prospecting Playbook
We analyzed 535 CISO pitches and learned some key lessons Cyber Security is a noisy, crowded market. Engaging and winning buyers in enterprise infosec organizations is…
Prospecting Playbook for Data & Analytics Companies
What we learned from 652 data & analytics opportunities. Big data & analytics have mostly passed the peak of the hype cycle, but…
