Event Marketing Playbook: Trade Shows

Playbook

If you lose control of the discovery call, you’ve probably lost the deal. Do great on the discovery call and there are still plenty of ways to let the deal slip through your fingers.

Event Marketing Playbook: Roundtables

Playbook

If you lose control of the discovery call, you’ve probably lost the deal. Do great on the discovery call and there are still plenty of ways to let the deal slip through your fingers.

Cyber Security Prospecting Playbook

Cyber Security Prospecting Playbook

Playbook

If you lose control of the discovery call, you’ve probably lost the deal. Do great on the discovery call and there are still plenty of ways to let the deal slip through your fingers.

Lost Opportunities Analysis

Lost Opportunities Analysis

Playbook

We analyzed a total of 1,619 unique B2B leads generated in one year for 40 tech companies across 96 in-person and virtual events. The aim was to identify…