Cyber Security Prospecting Playbook

We analyzed 535 CISO pitches and learned some key lessons

Cyber Security is a noisy, crowded market. Engaging and winning buyers in enterprise infosec organizations is getting harder every day. If you manage to start a sales conversation, you’ll need to be prepared to make the most of it. This playbook will help

Some things you’ll learn in this playbook:

  • Why cybersecurity deals get stalled
  • Common missteps when engaging CISOs
  • Why your POC strategy isn’t working

Download the playbook to understand how your salespeople could be converting more of those expensive SQLs by leveraging better tactics and better sales & marketing intelligence.

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As a start up, validating product-market fit is a critical step. Although I initially hesitated to work with a third party on my outreach efforts, BuyerForesight quickly became members of our team. They crafted messaging, approached prospective customers with professionalism, and held them-selves accountable.
Joe Saunders
CEO - Runsafe Security
Our sales directors say the quality of opportunities is very high. BuyerForesight leads convert to Sales Accepted Opportunities more often than my BDR team’s leads.
Andy Sheldon
VP Marketing - Unifi Software
BuyerForesight has been an excellent demand generation partner for ALSCG. Early on in the relationship we particularly liked their onboarding process that aligned their teams to our services, segments and key messages. That process put the project off to a great start. Overall they are flexible and quick to adapt, and the prospect profiles they provide our salespeople are very valuable.
Sophie Ferronato
Director of Marketing - ALSCG