Cyber Security Prospecting Playbook
We analyzed 535 CISO pitches and learned some key lessons
Cyber Security is a noisy, crowded market. Engaging and winning buyers in enterprise infosec organizations is getting harder every day. If you manage to start a sales conversation, you’ll need to be prepared to make the most of it. This playbook will help
Some things you’ll learn in this playbook:
- Why cybersecurity deals get stalled
- Common missteps when engaging CISOs
- Why your POC strategy isn’t working
Download the playbook to understand how your salespeople could be converting more of those expensive SQLs by leveraging better tactics and better sales & marketing intelligence.