BuyerForesight
Voice of the Buyer Research

Buyers are

And they want to be heard. We help you grow faster and reduce risk by helping you hear your buyers and understand what they need.

Problem

Product marketing, positioning and messaging based on outdated assumptions about your buyers is a waste of time and money.

Solution

We help B2B companies understand what motivates their buyers today and why. We produce defensible research that marketers use to update entrenched notions about buyer personas that have drifted off target over months or years.

We keep a continuous watch on your B2B customers to understand how and why they buy today and how that will change next year. This ongoing approach lets us see trends and shifts in a way that narrow, one-off studies cannot.

Problem

Product marketing, positioning and messaging based on outdated assumptions about your buyers is a waste of time and money.

Solution

We help B2B companies understand what motivates their buyers today and why. We produce defensible research that marketers use to update entrenched notions about buyer personas that have drifted off target over months or years.

We keep a continuous watch on your B2B customers to understand how and why they buy today and how that will change next year. This ongoing approach lets us see trends and shifts in a way that narrow, one-off studies cannot.

Approach

We combine data from need signals and conversations with buyers to produce a true, current view of what will motivate buyers to buy from you. Once we’ve completed onboarding, we handle everything from recruiting research subjects to conducting the interviews to writing up the findings.

Approach

We combine data from need signals and conversations with buyers to produce a true, current view of what will motivate buyers to buy from you. Once we’ve completed onboarding, we handle everything from recruiting research subjects to conducting the interviews to writing up the findings.

The BuyerForesight difference

We start with a database of more than 1 million senior level buyers at 300,000 companies.
We use predictive models to interpret dozens of signals that reveal which companies need your solution and who the buyers are most likely to be.
This provides a factual basis from which to build interview guides, and context to understand what buyers tell us.
We interpret tacit and explicit signals and seek out answers to questions you didn’t think to ask.

Select Use Cases

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Real-Time Buyer Personas
Align your product positioning and messaging with what buyers want today, not 3 years ago
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Competitive Intelligence
Benchmark against your competitors with a comprehensive assessment of their strengths and vulnerabilities in the eyes of their customers.
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Uncover Product Improvement Opportunities Faster
Identify unmet needs you can build solutions for, either with feature updates or new offerings.
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Develop Content Marketing Themes
Build content marketing and messaging using themes and language that resonate with buyers

Customer Stories

Customer Story 2
Customer Story 3
Customer Story 1

Mapping the buying behaviors for 50 top enterprises

We were sold on ABM, but really didn’t know where to start. BuyerForesight built us a great foundation for an effective ABM outreach much faster than we could have managed ourselves

The Challenge: A pioneer in crowdsourced AI for customer service needed to add some Fortune 500 logos to their customer roster ahead of a major funding round. In order to penetrate these enterprises with very little brand awareness they needed to build an Account Based Marketing program that would point them to the right people in the right departments across 140 companies.

The Approach:  BuyerForesight built a Sales Intelligence program starting with a unique set of need signals that mapped to the client’s solution. We cataloged these signals, identified the relevant departments and buyers, and triangulated our findings to create an account need score our client could use to position and message each account with high precision.

The Result: The client used our sales intelligence data to generate sales opportunities with 90 of the 140 companies, a pipeline that gave investors confidence to fund their next $55 million funding round.

Customer Story 2

Uncovering unmet needs to create a new digital product

We built a product nobody else in our market thought to build, and created a defensible revenue stream that’s still unchallenged

The Challenge: A data company with customers in construction and fleet operations had well established content marketing channels that were losing engagement over time, threatening their sales pipeline. They had 14 separate digital initiatives in various stages of planning to address this, but weren’t sure how or whether to prioritize them.

The Approach: BuyerForesight arranged a 2-day workshop at the client’s offices to review all the proposed initiatives to establish a baseline and rough prioritization. We then developed a Voice of the Buyer program to speak with both current and potential customers in order to surface unmet needs our client could solve.

The Result: After 30 calls we realized that there was a widespread but unarticulated need for a product review application that didn’t exist anywhere else. We confirmed our findings with more buyers then laid out a plan for our client to build a new data product that would engage customers and drive sales. The product was built in 3 months and has generated more than $8 million in revenue since it launched.

Customer Story 3

Creating a new content engine to build profitable new B2B Audiences 

BuyerForesight created an efficient way for us to confirm that our product roadmap aligned with what our buyers actually wanted

The Challenge:  A large B2B media company with audiences in the oil and gas, power generation and high technology industries had built a successful business over 100 years. They needed to reinvent their content model and their revenue model in a way that made sense to buyers who had already shifted marketing spend from magazines to AdWords. Before they could get executive approval to build a revolutionary new way to engage audiences, they needed to prove that readers and buyers would embrace it.

The Approach:  BuyerForesight worked with the client’s Chief Digital Officer to plan a series of discrete Voice of the Buyer projects to test hypotheses around unmet needs for buyers in multiple markets, including markets they had yet to enter. We agreed on a set of buyer personas as a starting point and spoke with several hundred buyers over a 2 year engagement.

The Result: Our client was able to use BuyerForesight’s analyses to secure C-suite and sales team support for a new content platform that automated targeted lead generation to allow them to grow revenue without hiring more staff. Over the 2 year engagement they closed enough new business to generate a 10X ROI on their investment in our Voice of the Buyer program.

Get in Touch with Us

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Locations

314 W Superior St., Suite 500-2, Duluth, MN 55802
3 Phillip Street, #16-02A Royal Group Building, Singapore, 048693
AWFIS Rajarhat, Ecospace Business Park, Rajarhat, 2A, 6th floor, Action Area – II, Kolkata – 700156
10th Floor, Tower B, Prestige Shantiniketan ITPL Main, Road, Whitefield, Bengaluru – 560048

Contact Info

+ 1 917-750-7287
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