B2B Event Marketing Playbook

B2B Event Marketing Playbook

What we learned from 216 B2B Conferences & Trade Shows

Successful event marketing doesn’t require a booth or expensive keynote sponsorship. It requires a strategic campaign approach focused on booking qualified in-person meetings with prospects. If you’re still mostly relying on foot traffic to your booth or massive pre-event email blasts, you need this playbook.

This playbook will help you understand:

 

  • How to engage (not annoy) prospects before the event
  • How to maximize the value of each scheduled meeting
  • Turn no-shows and missed connections into new business

Download the playbook to understand how account based marketing tactics can be applied to event marketing.


    This site is protected by Invisible reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    Resources

    Sorry, that’s not Sales Intelligence
    Lost Deals Analysis
    Cyber Security Prospecting Playbook

    Cyber Security Prospecting Playbook

    Rise & Fall of a Sales Opportunity

    Rise & Fall of a Sales Opportunity

    Lost Deals Analysis

    Lost Deals Analysis

    Prospecting Playbook for Data & Analytics Companies

    Prospecting Playbook for Data & Analytics Companies

    Menu