About the company
PatternEx is an AI enabled virtual analyst platform that helps Security Operations Centers be more efficient. SOCs using PatternEx detect advanced threats 20X faster without hiring new analysts.
PatternEx faced typical early stage start-up challenges building a sustainable go-to-market strategy. They needed opportunities with tech forward companies able to understand both the current utility and future promise of the tool.
They had doubts about hiring an agency like BuyerForesight. Would they understand how to position a fast-evolving AI product? Would the campaigns help or hurt the PatternEx brand? Would they actually be able to deliver qualified opportunities?
Understanding customer pain
- Interviewed CISOs to understand their pain & real-world issues.
- Identified Ideal Customer Profiles.
- Identified partnerships to help penetrate G2000 accounts.
- A combination of LinkedIn, direct email, partnership & event marketing campaigns were tested, improved & tested again.
For PatternEx this means an activated, engaged prospect at a qualified account who demonstrates Desire, Need and Authority to move forward to a proof of concept. It can take multiple calls to get to this point.