Lost Deals Analysis

Lost Deals Analysis

We Analyzed 2,312 Lost Deals. Here’s what we learned.

We analyzed 6,832 unique B2B leads generated for 147 tech companies and found $115 million in sales pipeline needlessly wasted. This whitepaper draws on call recordings and notes to understand what went wrong, and how similar deals were won.

What you’ll learn in this whitepaper:

 

  • Why “no budget” is often another way of saying “you didn’t wow me”
  • Why spending too much time reciting your company biography is costing you
  • The importance of over-preparing for a discovery call

Download this whitepaper to understand how your salespeople could be converting more of those expensive SQLs by leveraging better tactics and better sales & marketing intelligence.


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Resources

B2B Event Marketing Playbook
B2B Event Marketing Playbook
Cyber Security Prospecting Playbook
Cyber Security Prospecting Playbook
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Sorry, that’s not Sales Intelligence

The AI Trap

The AI Trap

Cyber Security Prospecting Playbook

Cyber Security Prospecting Playbook

Rise & Fall of a Sales Opportunity

Rise & Fall of a Sales Opportunity

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