B2B Event Marketing Playbook

B2B Event Marketing Playbook

What we learned from 216 B2B Conferences & Trade Shows

Successful event marketing doesn’t require a booth or expensive keynote sponsorship. It requires a strategic campaign approach focused on booking qualified in-person meetings with prospects. If you’re still mostly relying on foot traffic to your booth or massive pre-event email blasts, you need this playbook.

This playbook will help you understand:

 

  • How to engage (not annoy) prospects before the event
  • How to maximize the value of each scheduled meeting
  • Turn no-shows and missed connections into new business

Download the playbook to understand how account based marketing tactics can be applied to event marketing.

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