B2B Event Marketing Playbook
What we learned from 216 B2B Conferences & Trade Shows
Successful event marketing doesn't require a booth or expensive keynote sponsorship. It requires a strategic campaign approach focused on booking qualified in-person meetings with prospects. If you're still mostly relying on foot traffic to your booth or massive pre-event email blasts, you need this playbook.
This playbook will help you understand:
- How to engage (not annoy) prospects before the event
- How to maximize the value of each scheduled meeting
- Turn no-shows and missed connections into new business