Manuel, Author at BuyerForesight

Mastering B2B Sales Growth: Using Qualitative Research Calls to Refine Your Sales Pitch and Boost Your Pipeline

8 hours ago

In case you weren’t already aware, when it comes to B2B tech sales, understanding the needs and preferences of your target audience is crucial to achieving long-term success. Part of…

Qualitative Research Interviews vs. Research Surveys: Uncovering Insights about Your Target Market

Blog

1 day ago

Understanding your target market is essential for businesses looking to succeed in today’s competitive landscape. Market research plays a crucial role in providing the awareness necessary to make informed decisions,…

Quality Over Quantity: Why are We Still Having this Conversation?

Blog

3 weeks ago

In the highly competitive B2B technology landscape, vendors selling complex, expensive software or services face unique challenges when it comes to building a sales pipeline. How do we know? Because…

The Power of Intimacy: Why Small, Conversational Events Outshine Trade Shows for Generating B2B Sales Opportunities

Blog

2 months ago

We recently held a networking dinner for B2B tech marketers on the west coast to discuss The Evolving Archetype of Event Marketing. One of the ideas behind this topic was…

The Peer Networking Effect: How Intimate Events Build Goodwill and Strengthen Business Relationships

Blog

2 months ago

The Peer Networking Effect: How Intimate Events Build Goodwill and Strengthen Business Relationships During a recent conversation with a senior marketing leader at an AI company, we discussed the benefits…

Why Conversational Events Build B2B Sales Pipeline: The Power of Authentic Engagement

Blog

2 months ago

Why Conversational Events Build B2B Sales Pipeline: The Power of Authentic Engagement We recently hosted a dinner for a client in cybersecurity who needed to get people excited about their…

Engaging Senior-Level IT Buyers: Common Mistakes Data Infrastructure Vendors Make and How to Avoid Them

Blog

2 months ago

Engaging Senior-Level IT Buyers: Common Mistakes Data Infrastructure Vendors Make and How to Avoid Them To our B2B tech marketers and salespeople: senior-level IT buyers are constantly bombarded with sales…

Engaging CX and Marketing Leaders: Mistakes to Avoid in the Crowded Customer Experience Solutions Market

Blog

2 months ago

Engaging CX and Marketing Leaders: Mistakes to Avoid in the Crowded Customer Experience Solutions Market In today’s customer-centric business environment, customer experience (CX) and marketing leaders play a critical role…

Navigating the Congested Cybersecurity Market: Engaging CISOs and Senior Cybersecurity Leaders

Blog

2 months ago

Navigating the Congested Cybersecurity Market: Engaging CISOs and Senior Cybersecurity Leaders The cybersecurity market is like a teeming ocean of vendors, all begging to be noticed and given a spot…

7 Common Mistakes Made When Engaging Senior Technology Buyers (and How to Avoid Them)

Blog

2 months ago

Engaging senior-level technology buyers can be a challenging task for both marketers and salespeople. The intricacies of technical decision-making and the pressure to deliver..